BBQ Brands

Outdoorchef

Founded in Zurich in 1996, Outdoorchef started out with a simple yet effective innovation: a gas kettle with a patented funnel system that channels heat and grease to enable safe, clean, and reliable grilling. This idea laid the basis for the brand’s commitment to an easy BBQ experience, combining Swiss design pragmatism, intuitive operation, and straightforward, customerfriendly guidance. Today, Outdoorchef ’s portfolio ranges from its heritage kettle grills to Heat gas stations – a modular outdoor kitchen system, and an upcoming electric grill. A distinctive feature of the Heat platform is its open system architecture. A universal module allows third-party built-in grills to be integrated, enabling flexible and expandable outdoor kitchen set-ups tailored to individual needs. Commercially, Outdoorchef has evolved from broad market coverage to a focused distributor model with strong local partners, strengthening pricing, retail execution, and coordinated European roll-outs. Diethelm Keller Group has been a long-standing shareholder of Outdoorchef and has actively supported the brand, facilitating partnerships with leading retailers and collaboration with sister companies such as Burn Outdoor Kitchen.

Visit outdoorchef.com

Chairman
Joachim Weber
Grillfürst

Starting out as an online-only seller in 2010, Grillfürst has grown to become one of the leading multi-channel BBQ retailers in the DACH region. The company combines the distribution of leading third-party brands with the development of its own BBQ products and private-label ranges, covering grilling and outdoor cooking. Grillfürst operates across digital and physical channels, offering a broad assortment supported by expert advice, events, and comprehensive service. With a growing retail presence in Germany and Switzerland, Grillfürst is pursuing its expansion strategy in the region. Grillfürst joined Diethelm Keller Group in 2023 and is a key part of the Group’s BBQ and outdoor cooking activities.

Visit www.grillfuerst.de

Managing Director & Partner
Joachim Weber
Ralf Geishauser
BURN Outdoor Kitchen

Since 2017, Burn Outdoor Kitchen specialises in modular outdoor kitchen systems, designed and manufactured in Germany. Each kitchen reflects “industrial craftsmanship”, combining artisanal skill with precision engineering and a strong focus on durability. What sets Burn apart is its system-based approach, which allows kitchens to be individually planned, expanded over time, and integrated with leading barbecue brands. Distinct design lines suit different architectural and lifestyle settings and are built to withstand all weather conditions. Burn Outdoor Kitchen has been part of Diethelm Keller Group since 2024.

Visit burnout.kitchen/

Managing Director & Partner
Daniel Joachimmeyer
Thomas Pabst
BBQ King Company

Established in 2011, the BBQ King Company was founded to make high-quality dry rubs accessible to consumers in Europe. Drawing on extensive expertise in gastronomy and food production, the company has developed a range of natural, additive-free seasoning blends, produced in small batches in Germany. Operating under the brand Don Marco’s Barbecue, the company is influenced by international grilling traditions and a strong connection to competition barbecue. Today, BBQ King Company is recognised as a leading producer of premium seasoning for both retail and professional users. In 2025, Diethelm Keller Group became involved to support further growth and international expansion.

Visit we-are-bbq.de/

Managing Director & Partner
Jörg Krafzik

Outdoorchef

Grillfürst

BURN Outdoor Kitchen

BBQ King Company