"Since its inception in 1954, Koenig stands for "enjoyable moments" and delights its clients with quality workmanship, powerful and reliable appliances for both indoor and outdoor use. This diverse range of products, which is mainly distributed in Switzerland, spans from coffee machines to premium quality gas grills." Significant investments in product development will lead to a number of new product launches. Accelerated marketing efforts will strengthen the brand, while new partnerships in attractive markets will increase the international footprint.
Electrical continues to focus on building the Koenig brand, launching another wave of new products and expands into new distribution channels. Additional investments in brand marketing will further support our efforts to make Koenig a leading brand in its Swiss home market.
Thomas von Allmen