STA Travel

Growth returns amidst investments in strategy and infrastructure

For STA Travel, 2010 proved to be a year of mixed fortunes, albeit a generally positive one. While an economic recovery in full swing sustained STA Travel's Australia/New Zealand and Central European businesses, both the UK and US operations struggled in the face of a more sluggish economic recovery. Moreover, specific enents created some short-term but significant challenges. In May, ash clouds over Europe closed the skies for some time and political tensions in Bangkok temporarly shut down the country for tourists. Finally, very severe weather in Europe and on the East Coast of the United States in January and December discrupted travel as snow closed major airports and prevented people from leaving their homes.